Shanghai skyline at night

See how your brand is really performing in China.

Performance tracking and digital shelf monitoring for brands selling into China, with plain-English recommendations.

Selling through partners can leave you guessing.

Brands selling into China through distributors and cross-border partners often can't see what's happening on the shelf. The reports you get may not match what shoppers actually see.

  • Is our price holding, or being undercut?
  • Do shoppers find us when they search?
  • What are competitors doing this month?

What we track

A clear view of your digital shelf, across the platforms that matter.

  • Pricing

    The prices shoppers actually pay, including coupons and bundles.

  • Promotions

    Discounts, gifts with purchase and campaign participation.

  • Availability

    Stock status and listing health across stores and sellers.

  • Person browsing an online marketplace on a phone

    Digital shelf presence

    Search visibility, product pages and how your range is presented.

  • Competitor activity

    What similar brands are pricing, promoting and launching.

  • Livestream and activations

    Livestream sessions, influencer activity and platform events.

Shoppers on a neon-lit shopping street in Shanghai at night

The platforms we cover

China's biggest e-commerce platforms, each with its own shoppers and rules.

  • TmallBrand flagship stores
  • JDRetail and marketplace
  • DouyinContent and livestream commerce
  • TaobaoMarketplace sellers
Laptop showing performance charts

How we work

  1. Data

    Structured tracking of prices, promotions and listings over time.

  2. On-the-ground checks

    Our team verifies what shoppers actually see on the platforms.

  3. Recommendations

    Plain-English findings and clear next steps for your team.

What you receive

  • Weekly

    Snapshot

    A short update on price, promotion and availability changes.

  • Monthly

    Deep-dive

    Trends, competitor moves and what they mean for your brand.

  • Quarterly

    Review

    A look back at performance and priorities for the next quarter.

See what's happening on your shelf in China.

Book a conversation and we'll show you what tracking could look like for your brand.

Book a conversation